SWEDISH PREMIUM BRAND | CERTIFIED ORGANIC & FAIRTRADE

Meet the bear, the star on our Earl Grey pack!

Strong, grounded, and just a little bit majestic – the bear has always been a symbol of the Nordic wilderness. In Sweden, it’s even called “the king of the forest” .

Much like our Earl Grey, the bear is both powerful and gentle at the same time: bold enough to make an impression, yet calm enough to bring comfort.

We chose the bear for this blend as a nod to its strength, presence, and timelessness, the very qualities that make Earl Grey such a classic.